Junk mail from Auto Insurance Marketers

How auto insurance agencies use mails to market their products

Since the beginning we have been receiving “Junk mail” sent by the insurance companies. The auto insurance industry called it direct mail and much of that direct mail ends up in the trash before it was even open.

More about auto insurance Junk mail

In 2007, Direct Marketing Association (DMA) says the insurance companies spent over $6.81 billion in advertising through the mail. Also, the cost of advertising through mail is expected to increase by 7.6% each year to 2012. Read more ›